The Amcal brand has built its reputation on providing health and wellbeing solutions to Australians for more than 80 years. They are committed to providing friendly service, value-for-money and most importantly, expert advice. The strategy for this digital rebrand was to create a fresh new look and feel whilst also incorporating the brand essence of Amcal - ‘Accessible Healthcare’.
Amcal's homepage has been re-designed and refreshed to deliver on Amcal's brand essence of "Accessible Healthcare".
Mainly using a 10% tint of Amcal's blue - which is distinctively Amcal - the online store continues to visually set them apart from other Pharmaceutical companies within Australia.
The new website design aims to mirror the customers in store experience, with an emphasis on Amcal's trusted pharmacists and expert advice. It is a balance of current retail design graphics and a professional clean layout.
The new EDM style guide created for Amcal puts professional healthcare within reach of every Australian.
Unlike their main competitors who are largely discount and sale driven, Amcal’s new digital style strikes a balance between value, warmth and professionalism.
It was important to tie in this new design style with current brand guidelines, catalogue and retail store artwork.
